Follow the Lead: An FTC Workshop on Lead Generation
Aaron Rieke
Written testimonyBefore the Federal Trade Commission, Aaron describes harm arising from online payday lead generation practices, and explains how many lead generators evade state laws.
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Credit and FinanceA “missing manual” for policy professionals seeking to better understand technology’s impact on financial underwriting and marketing.
Credit and FinanceWe explain how online lead generation works, describe the risks and legal complexities specific to lead generation for online payday loans, document the widespread use of search ads by payday lead generators, and recommend interventions.
Credit and Finance